REI Anniversary Sale 2025: Top Deals on Garmin Watches, Camping Gear, and More
REI's Biggest Sale of the Year is Live – Save on Garmin, Camping Essentials
REI's annual Anniversary Sale – the retailer's most significant sale event of the year – is now underway, offering deep discounts on outdoor gear and electronics through May 25. This year, shoppers can save on everything from premium Garmin smartwatches to camping essentials like tents and sleeping pads.
“The Anniversary Sale is our biggest opportunity to help members gear up for summer adventures at the best prices of the year,” says a REI spokesperson. “We're seeing particularly strong demand for GPS watches and water filters as more people plan backcountry trips.”
REI members also get an extra 20% off one full-price item or one REI Outlet item using code ANNIV26 – a perk that adds even more value for those who have a lifetime membership (currently $30).
Featured Deals at a Glance
Smartwatches and Fitness Trackers
- Garmin Fenix 8 (43mm) – $749.99 at Amazon (was $999.99); also on sale at REI (47mm) and Walmart (51mm). A premium multisport watch with speaker, mic, and dual-frequency GPS.
- Amazfit Active 2 – $84.99 at REI, Target, and Best Buy (was $99.99). Excellent value with built-in GPS and AI health insights.
- Garmin Venu 4 – $499.99 ($50 off) at REI, Amazon, and Best Buy. Adds caffeine/alcohol tracking and Garmin Coach workouts.
- Garmin Lily 2 Active – $249.99 ($50 off) – lowest price ever. Stylish, budget-friendly with physical button and GPS.
- Polar H10 heart rate monitor – $94.49 at REI and Amazon ($10 off) for more accurate chest-strap tracking.
Background: What is the REI Anniversary Sale?
The REI Anniversary Sale has become a staple for outdoor enthusiasts since its inception, typically held each May to kick off the summer camping and hiking season. Unlike many retail events, REI focuses on gear that encourages sustainable outdoor recreation, with many brands discounted directly by the retailer.
This year's sale includes both in-store and online deals, with many items also price-matched by competitors like Amazon and Best Buy. The sale runs for a limited time – through May 25 – and some popular items have historically sold out quickly.
What This Means for Shoppers
For consumers planning outdoor trips this summer, the Anniversary Sale represents the best opportunity to secure high-quality gear at reduced prices before Memorial Day weekend. The 20% member coupon further sweetens the deal, allowing a single item purchase at a significant discount.
Given current supply chain stability, experts note that inventory may be more reliable than in previous years, but popular models like the Garmin Fenix 8 are still expected to sell out. “If you see a deal that fits your needs, act quickly,” advises outdoor gear analyst Sarah Kim. “Prices will return to full retail after May 25.”
This breaking news story is based on REI's official sale announcement and independent price tracking. Prices are accurate at time of writing and are subject to change.